Allergy Today From Mark's Desk
Allergy New Zealand CEO Mark Dixon welcomes readers to the new-look Allergy Today and invites you to share this free e-newsletter with anyone interested in managing allergies.
For more than 35 years Allergy Today was a hard-copy print magazine that kept you up to date with what Allergy New Zealand was working towards on behalf of our rapidly growing allergy community.
We are proud of every issue we published, and we know that you enjoyed reading them. However, it’s no longer the most effective way to get information to the huge number of New Zealanders now affected by allergies.
Free access to latest allergy information
The most effective way is to ensure your access to the latest allergy information is free and easy.
So, we have taken a leap into the digital world so that you can now enjoy keeping up with Allergy NZ-hosted information wherever you are. In this new digital format you can still read Allergy Today at your leisure, but you’ll be able to receive it on your mobile phone, tablet, desktop computer, watch, etc.
We’ve injected the most popular elements of the magazine into this Allergy Today e-newsletter. Initially there will be a small set of articles – a general interest article, an article by an allergy expert or a research update, and a regular allergy-management advice article from our in-house allergy expert Penny Jorgensen.
And each issue will finish with a flourish with one of Alana Scott’s scrumptious allergy-friendly recipes from alittlebityummy.com for you to try.
We’ll keep you informed with late-breaking News Bites, and our commercial partners will be here as well ensuring this information is getting to the right people and that it can be free.
Spread the word
We’ll need your support. To get this information to as many allergy-impacted people as possible, please forward this e-newsletter to your friends and family and ask them very nicely to subscribe.
We hope that the more people who read this information, the more enlightened they will be about allergies and the best ways they can help the children, adults and families who live with these conditions on a daily basis.
We hope you enjoy this first issue. Please let us know what you’d like us to write about by emailing us at firstname.lastname@example.org. Thanks for all your help and support.
Mark Dixon is the CEO of Allergy New Zealand